Speaker Bios

ANTHONY PRATKANIS               (link to talks)


Anthony R. Pratkanis is currently Professor of Psychology at the University of California, Santa Cruz where he studies social influence and persuasion. He is the co-author (with Elliot Aronson) of Age of Propaganda and (with Doug Shadel) of Weapons of Fraud.

His research has investigated such topics as the delayed effects of persuasion, groupthink, subliminal persuasion and a variety of influence tactics such as the pique technique, phantoms, the projection tactic, the 1-in-5 prize tactic, and altercasting. This research has been used to develop interventions for preventing fraud crimes, to counter international propaganda, and in numerous court cases.

A fellow of the Committee for Skeptical Inquiry, American Psychological Association, and Association for Psychological Science, he is also a member of Ring 216 of the International Brotherhood of Magicians and of the Magic Garage.


AUBREY DANIELS                    (link to talks)

Aubrey Daniels, a thought leader and internationally recognized expert on management, leadership, safety and workplace issues, is considered an authority on human behavior in the workplace. As founder and chairman of his consulting firm, Aubrey Daniels International (ADI), he and his staff help organizations employ the timeless principles of behavioral science to re-energize the workplace, optimize performance and achieve lasting results.

Among his many accomplishments include:

  • Founding the Journal of Organizational Behavior Management
  • Founding one of the first OBM consulting firms, Aubrey Daniels International, Inc. (founded as Aubrey Daniels & Associates, Inc., in 1978).